The Global Shrimp Forum Foundation has announced funding for a new research project to be conducted by Spheric Consumer. This builds on proprietary data from Spheric Consumer’s recent US market report, which examines the emotional and psychological associations consumers have with seafood, as discussed by the authors in the podcast below.
The report commissioned by the Global Shrimp Forum Foundation will deepen the industry’s understanding of the attitudes and behaviors of US consumers toward shrimp.
Key focus areas include:
- Identifying target audiences and their consumption patterns
- Exploring locations, times, and channels for buying and eating shrimp
- Understanding the influences and motivations behind these behaviors
- Investigating potential barriers to purchasing shrimp
The Global Shrimp Council will use the findings to craft its first marketing campaign to promote sustainable shrimp consumption in the US and other key markets. The report will be published by the end of 2024 and made accessible to the shrimp industry and the general public.
Learn more about the Global Shrimp Forum 2024 here:
Spheric Consumer is a seafood-oriented strategy and consumer research firm led by global marketing strategist George Crocker and seafood specialist, Matt Craze, founder of Spheric Research. The team takes a rigorous approach to quantifying total addressable markets in the seafood industry for both large species and smaller species that have limited published data.
Learn more about the team and the US Seafood Consumer Sentiment Report 2024 here:
