Sometimes there are no good published secondary sources for the information you need. This is certainly the case in niche industries, small categories, and emerging technologies.  That’s why we developed a unique process for identifying, recruiting, incentivizing and debriefing industry experts who individually understand key elements, and collectively can yield a holistic understanding of the topic at hand.

Even in large or established industries, this process is highly relevant. We successfully deploy Expert Interviewing for work involving the “voice of the customer,” supplier insights, triangulation of market sizing, and expert views of nascent and emerging trends.  This approach is powerful, economical, and delivers asymmetric insight.