Fisheries Association commissions shrimp study
Use case: Market analysis
Through a series of interviews with seafood industry experts and executives we were able to gather information on market perception, consumption, and trends in Europe, North America and Asia on certain cold water shrimp species. We compiled a series of insights from 18 experts that helped visualize a global outlook of the product whilst identifying key biological and geographical factors that impacted performance in the market.
- Team
- 2 Project managers
- 1 Analysts, 3 Researchers
- Timeline
- 13 Weeks
Spheric’s work showed us exactly where the growth opportunities were as well as a few of the challenges and that helped us prioritize our sales and marketing efforts in a way that would create the greatest value for our members.
Client.
Project Highlights
- We spoke to several European and Asian actors from Japan, China, Denmark, Norway and Iceland
- We conducted detailed interviews with high-level executives from key fishing and processing companies
- We discovered the main weaknesses and downfalls of cold-water shrimp, both in fishing and processing.
About the client
Client is a Fishing Association that represents key actors in the northern commercial fishing industry. The client wanted to understand the market opportunities of cold-water shrimp species and its opportunities in Asian and European markets.
