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Spheric Consumer is the consumer research arm of Spheric Research, focusing on independent consumer insights specifically related to new, underserved, or complex markets within the seafood industry.

Our Methodology

We believe that true market understanding lies beyond surface-level data. Our methodology is built on a powerful synthesis of quantitative and qualitative research to provide a complete picture of consumer behavior. While our large-scale surveys provide the crucial “what” and “how many,” our deep, one-on-one interviews uncover the essential “why.” By meticulously mapping the entire consumer journey—from the initial trigger to the final purchase—we transform complex data into a rich, actionable narrative, delivering a clear and strategic roadmap for our clients.

US Seafood Consumer Sentiment Report 1st Edition

Our US Seafood Consumer Sentiment Report delivers deep insights into how American consumers engage with seafood at home. Derived from over 1,000 survey respondents and comprehensive interviews, this report provides a nationwide quantitative overview of seafood consumption habits, emotional connections with seafood, and detailed consumer segmentations based on behaviors and beliefs.

The report serves as a strategic roadmap for seafood businesses aiming to better understand and meet evolving consumer demands in the United States.


Welcome to our podcast, where we delve into the findings of Spheric Consumer’s U.S. Seafood Consumer Sentiment Report. Join George Crocker and Matt Craze, co-authors of the report, as they discuss the motivations behind this extensive study and share the key insights they uncovered. Discover how Americans consume seafood at home, the emotional significance of seafood, and the driving factors behind consumer choices.