Use case: Determining total addressable market (TAM) and pricing work
Spheric Research wrote an independent study about the abalone industry. The report focused on the total addressable market and the premium pricing sought by major exporters to Asian markets. China has increased abalone production tenfold in a decade, forcing major suppliers in Australia and South Africa to reassess their strategies to serve major markets such as Hong Kong, Japan, Singapore and Taiwan.
- Team
- 2 Project managers
- 1 Analysts
- Timeline
- 1 Month
Project Highlights
- Trade data analysis using HS codes
- We spoke to industry actors on several continents
- We conducted a retail pricing study across several Asian market
- Our primary and secondary research identified key pricing trends and the growth trajectory of the market
About the client
The client is a global seafood company and distributor handling several species.
