Feed ingredient maker commissions salmon study
Use case: Market chains
Spheric Research carried out a detailed study of retailers to map out the vast mid-level European salmon processing industry. These companies are often located in Poland and Lithuania and process Norwegian and Scottish salmon into filleted portions for European supermarkets. We built a database of 600 entries that helped identify processors.
- 1 Project manager
- 2 Analysts, 5 Researchers
- 8 Weeks
Client expressed satisfaction with project and used database as an entry point to find out more about potential customers in EuropeProject manager
- One analyst spoke to several Eastern European languages and researched processors at an industry level
- We led a team to carry out retail searches in major EU markets, and created a database that provided insights
- Study relationships between processors and major farmers, supermarkets
About the client
Client is a publicly-traded firm with more than 1$ billion in revenue and sells new feed ingredients to animal protein markets. The client wanted to understand the universe of European salmon processors to bolster its marketing effort.