Use case: Qualitative and quantitative US consumer seafood study
The Global Shrimp Forum Foundation commissioned Spheric Research to conduct a study of US consumer attitudes and behavior. The nationwide study included qualitative and quantitative components.
- Team
- 2 Project managers
- 2 Analysts
- Timeline
- 3 Months
Project Highlights
- Spheric Research surveyed approx. 800 consumers and interviewed dozens of people in key income and age brackets across the US
- We studied qualitative and quantitative findings of the survey and interviews
- The Global Shrimp Forum will publish the results of our study at its 2025 annual conference in Utrecht, Netherlands
About the client
The Global Shrimp Forum Foundation (GSFF) is a nonprofit organization founded in 2022 that seeks to foster collaboration between actors in the global shrimp industry.
